MekelleแกTelaviv, Nairobi, Pretoria, London,April 13แก2025 (Tigray Herald)
๐๐๐ต๐ถ๐ผ๐ฝ๐ถ๐ฎ๐ป ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐ข๐ฝ๐ฝ๐ผ๐ฟ๐๐๐ป๐ถ๐๐ถ๐ฒ๐ ๐ง๐ฎ๐ธ๐ฒ ๐๐ฒ๐ป๐๐ฒ๐ฟ ๐ฆ๐๐ฎ๐ด๐ฒ ๐ฎ๐ ๐ฆรฃ๐ผ ๐ฃ๐ฎ๐๐น๐ผ ๐๐ผ๐ฟ๐๐บ
The second Ethiopia-Brazil Business and Investment Promotion Forum has been successfully held on April 8, 2025, in Sรฃo Paulo, bringing together over 100 Brazilian business leaders and government representatives. Organized by the Ethiopian Embassy in Brazil in collaboration with Wafa Marketing, Afrochamber, and local partners, the forum showcased Ethiopiaโs growing appeal as an investment destination.
Ambassador Leulseged Tadesse Abebe underscored Ethiopiaโs economic reform progress and openness to business, highlighting priority sectors such as agriculture, manufacturing, energy, ICT, and tourism. He urged Brazilian investors to capitalize on opportunities and emphasized the strategic importance of the Addis-Sรฃo Paulo daily flight in enhancing trade and connectivity.
Reinforcing this message, Ambassador Yohannes Fanta, Director General for Economic Diplomacy at Ethiopiaโs Ministry of Foreign Affairs, presented investment incentives and invited Brazilian companies to explore the countryโs evolving business landscape.
Brazilian officials, including Ambassador Antonio Cesar and Samo Tosatti of Sรฃo Paulo State, welcomed the deepening ties and committed to facilitating trade delegations and investment flows. Discussions also touched on Ethiopiaโs BRICS membership as a catalyst for broader cooperation.
Panelists from investment firms, city governments, and Ethiopian Airlines shared insights on expanding partnerships, particularly in agriculture and infrastructure. The event concluded with a B2B session that sparked new commercial linkages.
Participants were also invited to the upcoming High-Level Business Forum set for May 12โ13, 2025, in Addis Ababa, signaling ongoing efforts to turn diplomatic ties into concrete economic collaboration.
SourceแกEBR
