Mekelle: 16 December 2023 (Tigray Herald)
By Yerga Yeacobe
Arizona’s Vs Gheralta
To enhance tourism attractions in the Gheralta region of Tigray, drawing inspiration from Arizona’s successful mountain tourism industry, we can develop a comprehensive strategy:
Infrastructure Development:
Improve road and transportation infrastructure to make Gheralta easily accessible.
Establish well-maintained trails and viewpoints for visitors to explore the mountains.
Visitor Information Centers:
Set up information centers providing details about the region’s history, culture, and geological significance.
Include multimedia exhibits and guides to enhance the visitor experience.
Cultural Preservation:
Promote the preservation of local culture and traditions by incorporating cultural events and festivals into the tourism calendar.
Encourage the development of local handicrafts and traditional art as souvenirs for tourists.
Guided Tours:
Organize guided tours led by knowledgeable local guides who can share insights into the region’s history, flora, and fauna.
Offer diverse tour options catering to different preferences and fitness levels.
Accommodation Options:
Develop a range of accommodation options, including eco-friendly resorts, guesthouses, and camping facilities to cater to various preferences and budgets.
Promotion and Marketing:
Leverage digital marketing and social media to showcase the natural beauty and unique features of the Gheralta mountains.
Collaborate with travel influencers and bloggers to increase awareness and attract a broader audience.
Adventure Tourism:
Introduce adventure activities like rock climbing, trekking, and bird watching to appeal to adventure enthusiasts.
Ensure safety measures are in place and provide training for guides and visitors participating in adventurous activities.
Community Involvement:
Involve local communities in the tourism industry to ensure they benefit economically and socially.
Establish community-based tourism initiatives, encouraging tourists to engage with local communities and learn about their way of life.
Environmental Sustainability:
Implement eco-friendly practices to preserve the natural environment and minimize the ecological footprint of tourism activities.
Educate visitors about responsible tourism and the importance of preserving the region’s biodiversity.
Collaboration with Stakeholders:
Collaborate with government agencies, NGOs, and private sector partners to ensure a coordinated and sustainable approach to tourism development.
Seek input from local communities, environmentalists, and experts to create a well-rounded strategy.
By combining these elements, Gheralta can develop a tourism industry that not only attracts visitors but also contributes positively to the local economy, culture, and environment.
